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SUCCESS STORIES
Jamba Juice
A locally owned and operated franchise of the popular healthy food and beverage company, Jamba Juice of Bakersfield, places signs at each of its four stores, inviting prospective customers to connect for special daily deals by texting its mobile keyword to its premium short code or scanning a Quick Response (QR) Code. The franchise has been able to grow its opt-in mobile database to around 1000 customers in just two months across all four of its stores. The company also promotes its daily deals on its Facebook fan page, encouraging people to opt-in to its mobile marketing database to receive special coupons that are only usable within a specific store. In this way, the franchise is using ’s bulk SMS and QR Codes combined with Facebook marketing to increase its in-store traffic by around ten percent. As a result of the increased traffic, the franchise has realized a significant boost in its sales.
Armory Surviving Gear
A streetwear and hip hop promotions company, Armory Survival Gear, hosts regular local VIP sales events as well as weekly dance parties in 24 countries around the world. By using Facebook and in store signage to advertise its mobile keyword, short code and QR Code, the company has been able to build and take advantage of a sizable mobile text marketing database. Customers must show theirVIP invitation on their phone to the staff before entering any sale or event. The first time the company used in this way to promote one of its sales, the streetwear provider realized 20 to 30 percent of its monthly sales in just one weekend. By using mobile text marketing to promote its events, the company has also been able to secure attendance by 200 to 300 people attendance of its weekly dance parties.
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